Spiral Internet Marketing

Peter Balanck



 

 

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Don't Sabotage Your Own Site Rankings

Search Engine Optimization or a lot of commonly known as SEO is something every company website manager must know.

But by knowing and practicing SEO does not mean that you are guaranteed a secured and comfy spot high in the positions' ladder.

As search engines (like Google of course) get smarter and complex, the shift to HOW you execute SEO on your site has actually grown far more vital ever before.

Similar to there is dawn and sunset, dark and light, great and bad, SEO even has two sides to it, White-hat SEO and even Black-hat SEO.

By performing bad (Black-Hat) SEO (and getting caught by the search engines) your internet site may actually end up much worse than if you didn't do any SEO at all.

However is the risk in fact worth it?
Well, if you plan to have your online business for the long haul, then let me inform you now that it's NOT.
It's never ever a practical choice for long term online company and it will certainly never be.

Also if you do handle to get to the top using these black-hat techniques, I can guarantee you that you will not last there for long.

Yes, bad SEO can be more damaging for your website.

It can easily hurt your website and particularly your rankings if you get caught. You could even get de-indexed, which spells you being wiped off the face of the search engine results. And this is certainly not good for business.

Right here are some black-hat SEO practices that lots of ignorant people still practice and that you should stay far away from.

Concealing Text

An age old practice which I personally locate unusual that some people still utilize it. That is why I thought it may be still worth discussing in this article.

Hiding text really involves "masking" targeted keywords to match a site's background shade. That way, web page visitors can't see the annoying (and repeating) keywords.

So why hide text from page website visitors?

This is since site managers only desire the "search engine spiders" to see it which it can.

By raising number of keywords accessible on the site or web page, website owners hope that their website will certainly be provided more priority and therefore intend to appear greater in the positions asing reported by the keywords utilized (Or in this case, abused).

I suspect if you follow the logic right here, it does in some way make sense.

If the keyword density for your site is around 8 %, just what if you can up it to 20 % or even 30 % so that your website will be offered even BETTER rankings for the targeted keyword right?

Well, it just does not work that method, not anymore a minimum of.

However, Google has actually currently experienced this all-too-familiar black hat SEO method and it merely does not work anymore.

The worst situation situation? Your internet site will just get de-indexed.

Hiding text using HTML was a traditional method of hiding text.

However, with the growth and popularity of CSS (Cascading Design Sheets), individuals have found a method of utilizing CSS to even execute the same age-old mistake.

According to search engine standards, such as Google, the practice of concealing texts in any type of sort whatsoever in the hopes of getting ranks in search engine outcomes should never ever be done.

In additional words, if it is deceptive, then DO N'T.

Failing to comply will lead to your site being wiped off the face of the search engine outcomes. And regrettably, that means losing your chance to tap from excellent source traffic.

Scraping Content

There was a time when "auto-blogs" were the whole rave.
Auto-blogs post material which is collected from additional internet sites.

Collected, which in this situation, also indicates "COPIED" exactly letter-to-letter -, word-to-word.

It is all right to re-post material from other writers on the site once in a while (supplied if you have authorization beforehand and acknowledge the author's work by offering credit where due) but by having 0 % unique material on your site like many of the auto-blogs have, then your website is never going to place well, or also rank for that matter.

Needless to say, this trend has actually since passed away down because the appearance of the Google Panda Update.
Since then, the content "SCRAPING" appeal has been on a stable decrease.

Because the Google Panda update promotes weblogs or web sites to upload just fresh AND ONE-OF-A-KIND material which is how what contents ought to be on the website in the very first place.

This is just what website visitors and readers prefer, and this is exactly what site managers must deliver.

Lots Of Links To A New Site In A Short Time

So you have a catchy domain name and your site has actually simply gone live on the net. It's just an hour old and it looks as bare as a white bed sheet and yet you "amazingly" have hundreds or hundreds of other sites linking to yours?

Suspicious tasks such as this bound to raise some flags.
Plus, it's certainly going to catch the attention of search engines, but not in the means you wish.

Search engines supervise's a site backlink rate. Where sluggish and constant links every day appear even more natural and will not raise any type of suspicious.

However, Google is wise enough not to provide simply release any sort of severe penalties to websites which suddenly have tons of inbound links pointing to it.

Why?

If harsh charges were given to these kinds of sites, then this would be the perfect tool for rivals to knock each additional out.

Envision if you pounded thousands of back links to your competitors' web site, and then Google de-indexes the website for something they didn't even do.

Eventually every person will certainly attempt to eliminate each other this method on the Web.

Many individuals theorized that if certainly you have lots of back links coming into your site in such a short time span, Google will certainly merely like "devalue" these links and as a result resulting in no modification in your website's positions.

Plus, a few links from a niche-relevant web page pointing back to yours is always worth even more than hundreds of non-related web pages.

So, if you have a page or website about Golf, then you got to start seeking golf-related pages or websites.

It's even a brought plus, since when you have your links on niche-related pages or websites, individuals are more likely to click on your link and hence leading to your page since individuals who see those sites are already ones who are interested in your site's niche.

That's targeted traffic right there and that's always the best kind of traffic to have.

Who You Link To ... MATTERS

Since Google doesn't actually penalize you for having bad links pointing to your site, you nevertheless have full control on which website that you DO link to. And Google understands this.

So there's no excuse must you get caught for linking to a bad neighborhood site.

Instance of bad neighborhood sites are sites or websites that contains:

- Spam
- Over Abundance of Links
- Poor or replicate material
- Drowning in Ads (of whatever nature)
- Bad links (links that cause 404 pages or even much worse neighborhood websites)

So stay clear of linking to bad community or sites that are harmful or not for basic viewing in basic.

Plus, it's even not a good idea to link out to websites which are completely unconnected to the theme or niche market of your site.

Prior to linking out, ask yourself these 2 simple questions.

Is this associated with my web site's theme in any sort of means?

And can this link bring value to my visitors/readers in any type of way?

If you responded to indeed, to both of these then by all indicates link away.
If you responded to No to anyone or both, then simply don't.

Be a little more mindful on who you decide to connect to. And even do examine the link after you have put it up to guarantee it doesn't deliver your visitors who click on it to a 404 page.

Search engines dislike that, and do not get me started about web site website visitors.

These are just a few of numerous black-hat SEO methods out there. Also as new black-methods techniques appear, no matter how appealing they are, it's never a viable choice for a long term and credible online business.

Stick to white-hat SEO and not just will you make the search engines pleased, your web visitors will also be pleased because a lot of white-hat practices are extremely viewer oriented. So it's a win-win situation for both you and your website visitors.

© Peter Balanck 2012